Fashion is art. It is the culmination of passion, vision, realisation and ultimately expression.
For a moment, consider that fashion has the ability to reach us and communicate thoughts and feelings. It can bring about change and shape the future. Subtle as it may be at times, but meaningful, nonetheless.
But it is more than that. Just like art, fashion can not only inspire but influence us as well. It can make us think and react. And thoughts can be powerful... as can reactions. So, how can we harness this, that is, the power of fashion?
In our case, it is through making art of art. Taking raw creativity and making it wearable through a meticulous process that retains the essence yet enhances accessibility.
There is a tale of skills, knowledge and experience to be told and treasured here. By raising awareness of and heroing the process, we hope to create and nurture a deeper appreciation of fashion.
After all, there are so many actions and elements to consider and cover. The all-encompassing/all-consuming design process, ideal material sourcing, immaculate stitching, accurate colour selection, manual procedures requiring precise techniques, steps trusted to machines and rare skills honed by artisans.
The result is a truly special item in a combination of curated textiles to optimise comfort and an effortless fit. A lovingly conjured T-shirt designed by Stephen Van Eeden featuring one-of-a-kind illustrations by Anri Erasmus.
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